Flogging Campaign Brand Design | Ssudam Series
SSUDAM is picking up trash in Korean.
In two versions, the left side is ssudam dengdeng, and dengdaeng is a word used to express a puppy in a cute way in Korea. This is the logo of the campaign to pick up trash while taking a walk with my dog.
The concept on the right is to take a walk on the autumn road and put garbage in the fall foliage version.
Overall, the character expressed in a cute way gives a sense of unity and completes the logo with a three-dimensional typo.
Also, it is designed to be easy to use as a symbol by using only the face of the character.-